Laser TV vs Plasma & LCD TVs
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The flat panel and “advanced” TV market is big business. For example, in the United States the total value of the market was approx. $29 billion in 2007.
LCD TVs took almost 48% market share in 2006 and in 2007 overall unit sales for the LCD TV category shot up by 74% from 2006, generating $19.9 billion in revenues. This suggests the LCD TV market share is now more than 60%.
IMS Research predict that worldwide TV set shipments will reach nearly 211 million units by 2011, with approximately 68% of the TVs shipped comprising of flat panel displays.
Right now Sony and Samsung are neck and neck for the top spot. Samsung was the leader for most of 2007 with Sony overtaking them at the very end of the year and early 2008.
Laser TVs
What comes after Plasma and LCD TVs?
Well a small group of companies are finalizing a laser TV technology that beats LCDs and plasma displays on many fronts. The laser TV claims major benefits such as
- doubled color range,
- improved brightness and contrast rates,
- lower cost,
- less weight
- thickness reduced to half;
- 75% less power consumption and a 50,000 hour operating life
DisplaySearch produce a report called the “LCD TV Value Chain Report”, as a research tool for the TFT LCD industry.
The report analyses the supply chain relationships between LCD TV module makers, LCD TV manufacturers and LCD TV brands.
According to the Q3 2006 report, 10.8 million LCD TV units were shipped.
77 percent of the LCD TVs were produced by LCD TV brands’ (e.g. Samsung, Sharp, Sony, Philips etc) in-house production lines.
The remaining 23 percent of the were made by external OEMs i.e. produced for “house brands” and the like.
Highlights of the Q3 2006 Report:
Note that the following LCD TV brands outsourced 100% of their LCD TV set manufacturing:
- Dell
- Grundig
- HP
- Polaroid
- Relysis
- Syntax-Brillian
- Vizio
- ViewSonic
- Westinghouse
Of 23% LCD TVs that were outsourced, the major subcontracted manufacturers were TPV, Jabil, AmTRAN, Quanta and Vestel. Jabil was the only manufacturer in the top 10 that was not also a TV brand.
Samsung was the leading LCD TV set manufacturer with 13.2% share in Q3 2006, closely followed by Sharp. Philips, Samsung, Sharp and Sony were the top customers for 6 of the top 7 suppliers.
Top LCD TV OEMs by size:
- Samsung LCD TVs led at 26”-27” and 32” and was #2 at 40”. These three sizes accounted for a 55% share of Q3’06 shipments.
- Philips was in the top 3 at each of the sizes it participated in.
- Funai led the 20”-21” segment with a 16% share.
- Sharp LCD TV had a high share at 37” at 21%.
- Sony and LGE dominated the 40” and 42” segments with 40% and 25% shares respectively.











