Samsung & Sony Battle To Be LCD TV Top Dog

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During the last quarter of 2007 and January 2008, Sony took over from Samsung as the top LCD vendor in some countries such as a Taiwan, on the back of big price cuts it made in Dec 2007.

Recent data from the market-research firm DisplaySearch, has shown that Sony overtook Samsung Electronics as the world’s biggest manufacturer of LCD televisions with 19.5 percent of the global market share in the last quarter of 2007. Samsung had 19.3 percent in the same period and Sharp was ranked as No. 4 with approx. 10 percent of share.

To meet growing demand Sony has said it is planning to also buy television LCD panels from its rival Sharp during 2008 to diversify its procurement channels to meet growing demand and cut costs.

Sharp will provide 10th generation 40 inch High Definition LCD TVs from its plant in Sakai, Osaka prefecture, which is slated to start operating this year.

Historically, Sony sourced a major part of its LCD TV panels from S-LCD, a manufacturer of LCD TV panels based in Tangjeong, South Chungcheong Province in South Korea. S-LCD is jointly owned by Samsung Electronics and Sony.

Samsung Electronics and Sony jointly established the LCD maker with an investment of 2 trillion won in 2003. Since then Samsung has been buying half of S-LCD’s output and Sony the other half.

Panasonic has also recently announced plans to diversify away from its current a plasma-centric business and build a new manufacturing plant for LCD panels in and to strengthen a three-way partnership with Hitachi and Canon.

The fight for market share and dominance among the world’s leading LCD TV makers has taken on a new direction with these panel procurement deals between Japanese firms.

These initiatives have happened at a time of management turnmoil at Samsung Electronics ― the world’s No. 1 LCD maker in recent years - where executives are preoccupied soothing investors’ worries over the deepening bribery scandal involving the Samsung Group.

Industry estimates suggest that global demand for LCD TVs will reach 155 million units in five years, up from 74.8 million in 2007, primarily driven by strong sales in China and the United States.

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Aug

Sony Hits Top Spot In LCD TV Market

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Good news for shoppers - the fight for the top position in the LCD TV market is fiercer than ever.

Sony has been blitzing the market with advertising for its Bravia range of LCD TVs. The big campaign has paid off because Sony’s LCD TV revenue for the first 3 months of 2006 grew to 15 percent of the market, pushing Samsung with 13.9 percent into 2nd place and Sharp with 12.7 percent into 3rd. Philips was just behind Sharp with 11.9 percent.

Most impressively sales revenue for these 3 months was five-times what it sold during the same period just a year ago and it sold 3.5 times as many TVs. (Note that Sony is still working to get its TV division back to overall profitability after it made a slow start in the LCD TV market).

Samsung made good progress with sales of its TV panels growing by 30 percent. The move to larger TVs was demonstrated by sales of 40-inch and larger screens growing by 90 percent over the previous 3 months.

Sharp also continues to do well. Its target is to sell 6 million LCD TVs worldwide during its 2006 financial year, with the goal of winning 30 percent market share for 40-inch TVs during the U.S. Christmas shopping season.

Sharp claims to have sold nearly 1.13 million LCD TVs worldwide during the 3 months April-June 2006. This is an increase of 50 percent from 755,000 LCD TVs it sold during the same period in 2005.

Keep up to date with the latestSony LCD TV and Sharp LCD TV news at www.lcdtvcenter.com

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Samsung & Sony Battle To Be LCD TV Top Dog

Sony Hits Top Spot In LCD TV Market