LCD TV Market Update

According to the market researcher DisplaySearch, the price of 52-inch LCD TVs was expected to fall to $2,300 by the third quarter of 2008, which meant that consumers would be able to buy 52-inch LCD TV sets at the price of 40-inch LCD TVs from 9 months previously.

However, the economic downturn means that prices have further further and faster than expected.

Home appliance makers have targetted 52-inch LCD TV as the major item for the flat-panel TV market and they are competing to get their share of the market.

In 2007 Samsung sold around 790,000 52-inch LCD TVs, but expects the sales to grow to 1.95 million units in 2008 aided by new products based on 120Hz technology and equipped with LED backlights.

LG Electronics has added wireless transmission and PC connectivity features to its lineup of 52-inch LCD TVs

Samsung’s LE52F96BD’s 52-inch LCD TVs is a leading example of the category. It uses Samsung’s Digital Natural Image engine to improve colour saturations/tones and fine detailing, as well as providing further boosts to black levels and motion control.

The most interesting capability of the TV though is LED backlighting using an array of LED backlights, which are all individually controllable.

The advantages of this approach are much deeper black levels and a jaw-dropping contrast ratio of 500,000:1.

With HD DVDs dark scenes like the opening shots of Ocean’s Thirteen on Blu-ray look spectacular and dynamic because the range between the screen’s peak whites and deepest blacks is huge and because the darkness contains more subtle detailing helping the picture look more full of depth.

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