What’s Going To Happen To Prices Of LCD TVs?

Steve Jobs, the chief executive of Apple, usually tells it like it is. He wrote a famous letter to early buyers of the first generation iPhone, who were angry that its price was lowered by $200 just a few months after its launch.

Steve said that price drops in technology were a given and that:

“This is life in the technology lane”.
“If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon.”

Well, Steve could have been talking about LCD TVs because every evolution of LCD TVs has seen either the price drop, or the screen size increase for the same price.

So if you’re wondering about what’s going to happen to prices of LCD TVs, they’re only going one way, despite what retailers might say about “protecting their margins”, “making up for a fall in the exchange rate” and that’s into the basement.

The fall in consumer spending and the current economic woes have forced retailers to cut prices and margin and fight hard for sales.

So if you are planning to spend on a big ticket item like an 42 inch, 47 inch or 50 inch LCD TV get ready to bargain hard, you’ll be a mug if you don’t!

You’re best objective is to aim to get a strong brand such as a Samsung, Sony, Sharp etc at a bargain price. You can expect better long term value from on eof these brands rather than a no-name cheap LCD TV. It’s worth paying a couple of hundred dollars more up front.

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