LCD TV Center

Magnavox offer a range of LCD TVs, generally in sizes 32 inches and below.

Magnavox is actually owned by Philips and is their house “value brand”. Philips is in the leading pack of LCD TVs manufacturers and their TVs are usually at the cutting edge. They have been particularly innovative for example with their image processing software - PixelPlus and PixelPlus2, which delivers amazingly clear images with the right input signal.

So, in theory if you buy a Magnavox LCD TV, you should get a solid performing, if unspectactular unit. It looks like one thing to watch out for is repair and warranty costs. Read the fine print and make sure that you understand the terms - what is the duration and exactly what is covered e.g. part and labour?

Your best approach is probably to negotiate an extended warranty as part of a packageat the time you buy it.

Get the latest LCD TV reviews at www.lcdtvcenter.com

Plasma and LCD TVs are the red hot item in the consumer electronics product category. But how long will this last?

Personally I think the hot streak is going to be long and strong, because the prices are falling and the TVs are still improving, especially the picture quality.

Price Movements
I’m sure in the first few months of this year that prices have taken a big step downwards again - I think the prices of some of the major brands could be down by 20% - for both LCD and Plasma TVs.

The value LCD TV brands seem to holding their price point - temporarily at least - at the floor they set late last year, but no doubt those will shift again soon, because the main brands are getting too close to them.

This is all fuelled by the ramp up in panel production of the huge 3rd generation LCD panel factories owned by the likes of Samsung and LG Philips LCD.

Anyway, what is SED?
SED stands for surface-conduction electron-emitter display. The main players so far in SED are Toshiba and Canon.

They have announced that they will start selling their first SED flat panel TVs in the fourth quarter of 2007.

SEDs are claimed to be an improvement because:
(a) they use light-beaming technology similar to that for CRT TVs i.e the pictures wil be more natural and not “digital”.

(b) the SED panels are thinner and consume less energy than Plasma and LCDs displays.

My Prediction
Hard to tell at this range. In another year Plasma and LCD TVs will have taken more steps forward in picture quality. HDTV (High Definition TV) will probably be standard for just about all Plasma and LCD TVs.

And of course, the prices will also have taken another few steps downward.

So, SED will have to be a real breakthrough to displace either Plasma or LCD. And to make it harder, by the end of 2007 a lot of us will already have a 42 inch LCD or Plasma TVs.

Get the latest LCD TV news at www.lcdtvcenter.com.